Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic.
How many are you using? How many have you overlooked?
– Insulate yourself against the impact of change by increasing the amount of services and products you offer… and by using an assortment of different advertising methods. Only a small part of your total business will be affected if the sales of one product declines or the response to one marketing method drops.
– Customers are prospects too. Remain in contact with them. Find or develop other products or services you may offer them. It’s much easier to make a sale to a previous customer than to someone who never bought from you.
– Avoid making any claim that sounds exaggerated…even if it’s true. A bold claim creates doubt in your prospect’s mind and jeopardizes the sale. Educe any bold claims to a more believable level.
– Express numerical claims as odd numbers with fractions or decimals.
– To create an absolutely irresistible offer, combine a special discount price and a set of valuable bonuses in the same offer.
– Create a set of 4 or 5 different special offers. Use them one at a time with an expiration deadline. When one offer expires, replace it with the next offer and a new deadline. Continuously recycle through the same series of offers. This lets you keep using special offers to generate sales without taking time to come up with new ones.
– If you’re attracting many prospects who really do not have (or can not get) the money to buy your service or product… you must change your market. Target a market where prospects have an intense desire for the benefits produced by your product or service AND the money to buy it.
– Set yourself apart from competitors by offering an exclusive benefit your competitors can’t copy… or one they are not ready to copy. 1 business owner I know includes his personal phone number on each purchase. His competitors do not… and they are unlikely to begin making themselves that accessible to customers.
– Advertising copy produces the biggest response when each reader can believe the message was written especially for them. As you write any sales message, visualize you’re writing to one person rather than a large group of individuals. This can allow you to write in a less formal and more personal style.
– Most sales aren’t made on the initial contact. Develop a process to capture and save the names and contact information of prospects who do not purchase from you. Follow up periodically. A little gentle coaching will eventually convert many of them into buyers.
Each of these 10 marketing tips implements a simple but highly effective marketing strategy. Take action now to apply those you overlooked. You will be amazed by how much business it produces for you.